McDonald's Essay Example | Topics and Well Written Essays - 750 words

McDonalds - Essay ExampleMcDonalds is been conside trigger-happy as the existences largest and the top fast food company.McDonalds has created a history in the field of restaurant business.There ar few factors which are very much important to help the brand to be evaluated as the greatest brand ever McDonalds. The outstanding services, high quality food, great maintenance of hygiene deep down the restaurants and obviously the remarkable customer services and great pricing strategy agree made them the best. However, in that attentiveness are some positive point and some negative points about the McDonalds this paper volition evaluate the McDonalds according to those facts. Evaluation of the pricing strategy The pricing is very much important. McDonalds has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo halcyon meal price is only $ 3.59 to $ 4.5, which is very much competitive and the separate price for the baked patties burger would be only $ 1.09-2, the mash potatoes at $ 1.50-2 and the smoothies at $ 2.29-3. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the impudently product to penetrate the market easily. Price discrimination is a great factor for the McDonalds. From the personalised experiences it has been seen that there are many customers who are teenagers, McDonalds must think about these loyal customers as they could be the future customers for the developed market. The disposable incomes of these young souls are not too high and that is the reason the individual pricing of the single products are required. Happy meal is for the families but not for the teenagers who prefer to have the Mac-Chicken Burger preferably of the happy meal for the short budget. The evaluation of the brand identity Previously McDonalds brand identities were the red and white brick wall and the two golden arches but later it changed. Somehow the red and white composing remained the same but the two arches got the new look with more shiny arch which looks like a huge golden arch. And later the iconic Ronald came into action. Ronald can be treated as the brands mascot. The evaluation of the brand image of the McDonalds does highly depend on the Ronald McDonalds personality. For a personal experience is can be said that the Ronald is one of the most favorite superficial cartoon fibre among the kids and many new kids want to go to the McDonalds to see Mr Ronald. The supportive promotions of the McDonalds The promotion is the life force of the McDonalds which kept on giving them the fuel to run for the achievements. Most of the time, McDonalds does in-store promotions. There are many cartoon characters that are there in the store to entertain the kids. The playing and eating forwardness give the extra attraction to the ki ds. Advertising was always an option for McDonalds but eventually it was a big hit even before it appeared in the National Television advertisement. Most of the advertisements of McDonalds have been concentrated on the personality called Ronald McDonald. However, in the recent time they had to change their advertising tactics in some of the countries where food is most important than that of the celebrated character. But still in each and both country Ronald is been a huge hit and brand recall factor. In most of the cases McDonalds is very much selective in case of choosing the channel and the timing of the ad to be showed. Evaluation of the customer support The customer support has been a great achievement for the McDonalds. From the earlier time while it was concentrating it guide through restaurants it inculcated the art of serving customers in a short time with great quality. However, in a restaurant sometime it takes time to deliver and that is the reason the McDonalds has pu t up many things at heart the restaurant to get entertained with. The home